PROMO VIDEO CONCEPT
UNIVERSITY OF MICHIGAN ATHLETICS

pROJECT OVERVIEW
PERSONAL PROJECT

University of Michigan
Ann Arbor MI
Michigan Women's Gymnastics

Roles
Art Direction
Graphic Designer
Videographer
Editor
Animation

Application Deliverables
DIGITAL
video, web & social media platforms

CHALLENGE

HOW MIGHT I create an engaging visual to increase community interest in attending more U-M Women's Athletic events.
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Gymnast behind text in motion

SOLUTION

Pique interest and curiosity in the unknown using movement
I presented a glimpse of what one might have the opportunity to watch by attending an event in-person.
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Gymnast moving through text in motion to foreground

R&D PROCESS

IDENTIFY
  • I thought about the promotion disparities between university athletic programs
  • I exercised my personal connection to a student athlete to explore combining 2D and 3D elements
Experiment & ideation
  • I tested balancing the 2D elements with the 3D movements and actions of the gymnast.
  • I captured the gymnast's routine in multiple angles to ensure I had enough shot options.
  • I tested different 2D motion graphic styles to employ in the scenes and double as transitions.
I employed aspects of the gymnast's routine into 3 transitions while emphasizing on-brand text and colors.
Color Emphasis: White
Jumping impact motion sequence
Color Emphasis: Maize
Back flips with "Rotation Counter" through the gymnast's movement
Color Emphasis: Blue

PROJECTS

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BRANDING
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NEWSLETTER | EDITORIAL SPREAD
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GRAPHIC DESIGN | PRINT
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GRAPHIC DESIGN | DIGITAL & PRINT
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BRANDING
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BRANDING
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VIDEO | PROMO
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VIDEO | PSA
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VIDEO | PSA ANIMATION