UM Athletics from Wes Chase on Vimeo.
PROMO VIDEO CONCEPT
UNIVERSITY OF MICHIGAN ATHLETICS
pROJECT OVERVIEW
PERSONAL PROJECT
University of Michigan
Ann Arbor MI
Michigan Women's Gymnastics
Roles
Art Direction
Graphic Designer
Videographer
Editor
Animation
Application Deliverables
DIGITAL
video, web & social media platforms
University of Michigan
Ann Arbor MI
Michigan Women's Gymnastics
Roles
Art Direction
Graphic Designer
Videographer
Editor
Animation
Application Deliverables
DIGITAL
video, web & social media platforms
CHALLENGE
HOW MIGHT I create an engaging visual to increase community interest in attending more U-M Women's Athletic events.
R&D PROCESS
IDENTIFY
- I thought about the promotion disparities between university athletic programs
- I exercised my personal connection to a student athlete to explore combining 2D and 3D elements
Experiment & ideation
- I tested balancing the 2D elements with the 3D movements and actions of the gymnast.
- I captured the gymnast's routine in multiple angles to ensure I had enough shot options.
- I tested different 2D motion graphic styles to employ in the scenes and double as transitions.