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Peckham 2015 Family Film Festival Promo from Wes Chase on Vimeo.

PECKHAM FILM FESTIVAL
PSA/PROMO VIDEO


pROJECT OVERVIEW
PSA/PROMO VIDEO

Client
Peckham Inclusion Team
Peckham Inc.
Lansing, MI


Roles
Creative Consultant
Art Direction
Graphic Designer
Motion Designer
Editor
Animation


Application Deliverables
DIGITAL
video & web platforms

CHALLENGE

HOW MIGHT I use visuals to inform and communicate to persons with disabilities and non-English speaking clients about the company 'movie day' event.
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Utilizing large, high contrast, text against movie clips to capture peoples attention.

SOLUTION

Highlight critical information
I implemented a system of layering text, animation, and other visual elements to effectively communicate the event without overwhelming the audience.
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R&D PROCESS

IDENTIFY
  • I listed the criteria that was important to cover in a short span of time:
    • Inform clients and workers who to contact for participation
    • Inform event location, date, and time
    • Communicate movie genre's
    • Communicate it's a family-friendly event
    • Inform concessions are provided
  • I analyzed various methods to layer and transition between criteria to address the client needs within the time allotted.
Experiment & ideation
  • I blended a mix of movie clips, text, and animation to communicate the various levels of event information.
  • I highlighted clips from movies on the viewing list as background to generate more visual interest for the event and provide a sampling of what to expect.
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PROJECTS

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BRANDING
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NEWSLETTER | EDITORIAL SPREAD
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GRAPHIC DESIGN | PRINT
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GRAPHIC DESIGN | DIGITAL & PRINT
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BRANDING
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BRANDING

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VIDEO | PROMO
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VIDEO | PSA
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VIDEO | PSA ANIMATION
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