PECKHAM FILM FESTIVAL
PSA/PROMO VIDEO
pROJECT OVERVIEW
PSA/PROMO VIDEO
Client
Peckham Inclusion Team
Peckham Inc.
Lansing, MI
Roles
Creative Consultant
Art Direction
Graphic Designer
Motion Designer
Editor
Animation
Application Deliverables
DIGITAL
video & web platforms
Client
Peckham Inclusion Team
Peckham Inc.
Lansing, MI
Roles
Creative Consultant
Art Direction
Graphic Designer
Motion Designer
Editor
Animation
Application Deliverables
DIGITAL
video & web platforms
CHALLENGE
HOW MIGHT I use visuals to inform and communicate to persons with disabilities and non-English speaking clients about the company 'movie day' event.
R&D PROCESS
IDENTIFY
- I listed the criteria that was important to cover in a short span of time:
- Inform clients and workers who to contact for participation
- Inform event location, date, and time
- Communicate movie genre's
- Communicate it's a family-friendly event
- Inform concessions are provided
- Inform clients and workers who to contact for participation
- I analyzed various methods to layer and transition between criteria to address the client needs within the time allotted.
Experiment & ideation
- I blended a mix of movie clips, text, and animation to communicate the various levels of event information.
- I highlighted clips from movies on the viewing list as background to generate more visual interest for the event and provide a sampling of what to expect.