VIDEO_FILM_FEST

Peckham 2015 Family Film Festival Promo from Wes Chase on Vimeo.

PECKHAM FILM FESTIVAL
PSA/PROMO VIDEO

pROJECT OVERVIEW

PSA/PROMO VIDEO

Client
Peckham Inclusion Team
Peckham Inc.
Lansing, MI

Roles
Creative Consultant
Art Direction
Graphic Designer
Motion Designer
Editor
Animation

Application Deliverables
DIGITAL
video & web platforms

CHALLENGE

HOW MIGHT I use visuals to inform and communicate to persons with disabilities and non-English speaking clients about the company 'movie day' event.

Utilizing large, high contrast, text against movie clips to capture peoples attention.

SOLUTION

Highlight critical information

I implemented a system of layering text, animation, and other visual elements to effectively communicate the event without overwhelming the audience.

R&D PROCESS

IDENTIFY

I listed the criteria that was important to cover in a short span of time:
- Inform clients and workers who to contact for participation
- Inform event location, date, and time
- Communicate movie genre's
- Communicate it's a family-friendly event
- Inform concessions are provided

I analyzed various methods to layer and transition between criteria to address the client needs within the time allotted.

Experiment & ideation

I blended a mix of movie clips, text, and animation to communicate the various levels of event information.
I highlighted clips from movies on the viewing list as background to generate more visual interest for the event and provide a sampling of what to expect.