VIDEO_DNR

Experimental Video (DNR) from Wes Chase on Vimeo.

PSA VIDEO CONCEPT
MICHIGAN FORESTRY DEPARTMENT

pROJECT OVERVIEW

PERSONAL PROJECT

State of Michigan
Michigan Forestry Department

Roles
Art Direction
Graphic Designer
Motion Designer
Editor
Animation

Application Deliverables
DIGITAL
video & web platforms

CHALLENGE

HOW MIGHT I employ one of our planet's elements to create a one minute animation with seamless transitions.

Opening animation forest scene with 'invisible cut' transitions.

SOLUTION

Engage through my passion for natural resources and nature

I implemented 'earth' (trees and forestry) as my primary inspiration and medium for seamless transitions.

R&D PROCESS

IDENTIFY

I considered a more local approach and thought of the 'Pure Michigan' advertisements.
I recognized that Michigan citizens are proud of their outdoors environments and nature.
Michigan has a history of forestry, so I tapped into that area of information to create a Public Service Announcement.

Experiment & ideation

I created a retro-inspired PSA using existing language found on the Michigan DNR website.
I developed the animation and visual story arc to compliment the existing language and information.
I experimented with various 'invisible cuts' to enable seamless transitions between the 2.5D animations.