Experimental Video (DNR) from Wes Chase on Vimeo.
PSA VIDEO CONCEPT
MICHIGAN FORESTRY DEPARTMENT
pROJECT OVERVIEW
PERSONAL PROJECT
State of Michigan
Michigan Forestry Department
Roles
Art Direction
Graphic Designer
Motion Designer
Editor
Animation
Application Deliverables
DIGITAL
video & web platforms
State of Michigan
Michigan Forestry Department
Roles
Art Direction
Graphic Designer
Motion Designer
Editor
Animation
Application Deliverables
DIGITAL
video & web platforms
CHALLENGE
HOW MIGHT I employ one of our planet's elements to create a one minute animation with seamless transitions.
R&D PROCESS
IDENTIFY
- I considered a more local approach and thought of the 'Pure Michigan' advertisements.
- I recognized that Michigan citizens are proud of their outdoors environments and nature.
- Michigan has a history of forestry, so I tapped into that area of information to create a Public Service Announcement.
Experiment & ideation
- I created a retro-inspired PSA using existing language found on the Michigan DNR website.
- I developed the animation and visual story arc to compliment the existing language and information.
- I experimented with various 'invisible cuts' to enable seamless transitions between the 2.5D animations.