2015 SPRING RESEARCH SYMPOSIUM

Client
Undergraduate Research Opportunity Program (UROP)
University of Michigan
Ann Arbor MI

Roles
Lead Graphic Designer, Art Direction

Deliverables
Digital | email, web assets
Print | postcard, program book cover, signage

CHALLENGE

Create a strong visual to elicit a feeling of "Spring and Warmth' for communication campaign. 

SOLUTION

Created a strong, memorable, visual graphic which resonated with the general audience and created a personal connection for the attendees involved  (university students, faculty and, staff) with the event. 

Visual created was flexible for various uses:
  • An electronic 'save the date' postcard
  • A hard-copy 'invitation' (two-sided) postcard mailer/ (one-sided) electronic version
  • The symposium program book cover
  • Symposium event signage

*Connection to visual achieved by approaching it as a
'keepsake'
considering time devoted to the projects from students, faculty, and staff.

PROCESS

  • Experimented with font combinations, color, and layout to test visual communication effectiveness. 
  • Highlighted viewer 'message' implementing attention grabbing italicized font (*doubled as a visual transition marker when changing Invitation messaging.)
COLOR PALETTE
TYPOGRAPHY