UMICH-UROP-GEARS

2014 CHANGING GEARS
UROP TRANSFER STUDENT
RESEARCH PROGRAM

pROJECT OVERVIEW

LOGO & BRANDING

Design Competition
*FIRST PLACE WINNER*

Undergraduate Research Opportunity Program
(UROP)
University of Michigan, Ann Arbor

Roles
Graphic Designer

Application Deliverables
DIGITAL
communication/distribution assets
PRINT
brochure, apparel, mailer

CHALLENGE

HOW MIGHT I create a visual symbol to increase the sense of community and belonging among UROP transfer students as newcomers to campus.

SOLUTION

I created a logo that evokes agency, unity, and embodied the varying types of transference the students experience.

I reflected on my personal experience as a transfer student to create a logo that resonated with other transfer students.

MARKETING MATERIALS

PRINT BROCHURE

My logo design turned into an opportunity to work for UROP and help generate various marketing materials, to include the Changing Gears Program.

Creating this brochure assisted in communication which contributed to:

Community college campus visits.
Informational mailer to incoming transfer students.
Increased applicant interest in the research program.

INFOGRAPHIC

I adapted the "Gear" to quickly and clearly communicate information that transfer students would need to decide on research options to fit their needs.