2014 CHANGING GEARS
UROP TRANSFER STUDENT
RESEARCH PROGRAM
pROJECT OVERVIEW
LOGO & BRANDING
Design Competition
*FIRST PLACE WINNER*
Undergraduate Research Opportunity Program
(UROP)
University of Michigan, Ann Arbor
Roles
Graphic Designer
Application Deliverables
DIGITAL
communication/distribution assets
PRINT
brochure, apparel, mailer
Design Competition
*FIRST PLACE WINNER*
Undergraduate Research Opportunity Program
(UROP)
University of Michigan, Ann Arbor
Roles
Graphic Designer
Application Deliverables
DIGITAL
communication/distribution assets
brochure, apparel, mailer
CHALLENGE
HOW MIGHT I create a visual symbol to increase the sense of community and belonging among UROP transfer students as newcomers to campus.
MARKETING MATERIALS
PRINT BROCHURE
My logo design turned into an opportunity to work for UROP and help generate various marketing materials, to include the Changing Gears Program.
Creating this brochure assisted in communication which contributed to:
Community college campus visits.
Informational mailer to incoming transfer students.
Increased applicant interest in the research program.
Community college campus visits.
Informational mailer to incoming transfer students.
Increased applicant interest in the research program.