CHANGING GEARS
TRANSFER STUDENT RESEARCH PROGRAM

Client
Undergraduate Research Opportunity Program (UROP)
University of Michigan
Ann Arbor MI

Logo Design Competition: First Place

Roles
Lead Designer, Creative Direction

Deliverables
Digital | logo, branding assets
Print | brochure, apparel

CHALLENGE

Create a symbol to increase the sense of community among UROP transfer students to help them feel less alienated as newcomers on campus. 

SOLUTION

Created a logo to evoke a stronger sense of agency, unity, and embodied transference from one institution to another through energy exchange by two gears.

MARKETING MATERIALS

Developed additional collateral in collaboration with UROP.
Created brochure to inform potential transfer students about program benefits.
Brochure increased communication for:
  • Community college visits
  • Informational mailer to incoming transfer students
  • Increased applicant interest to program
COLOR PALETTE
TYPOGRAPHY