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CHANGING GEARS
TRANSFER STUDENT RESEARCH PROGRAM

Client
Undergraduate Research Opportunity Program (UROP)
University of Michigan
Ann Arbor MI

Logo Design Competition: First Place

Roles

Lead Designer, Creative Direction

Deliverables
Digital | logo, branding assets
Print | brochure, apparel

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CHALLENGE

Create a symbol to increase the sense of community among UROP transfer students to help them feel less alienated as newcomers on campus. 

SOLUTION

Created a logo to evoke a stronger sense of agency, unity, and embodied transference from one institution to another through energy exchange by two gears.
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MARKETING MATERIALS

Developed additional collateral in collaboration with UROP.
Created brochure to inform potential transfer students about program benefits.
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Brochure increased communication for:
  • Community college visits
  • Informational mailer to incoming transfer students
  • Increased applicant interest to program
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COLOR PALETTE
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TYPOGRAPHY
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