CHALLENGE
Create a symbol to increase the sense of community among UROP transfer students to help them feel less alienated as newcomers on campus.
MARKETING MATERIALS
Developed additional collateral in collaboration with UROP.
Created brochure to inform potential transfer students about program benefits.
Created brochure to inform potential transfer students about program benefits.
Brochure increased communication for:
- Community college visits
- Informational mailer to incoming transfer students
- Increased applicant interest to program