SOLUTION
Created a strong, memorable, visual graphic which resonated with the general audience and created a personal connection for the attendees involved (university students, faculty and, staff) with the event.
Visual created was flexible for various uses:
Visual created was flexible for various uses:
- An electronic 'save the date' postcard
- A hard-copy 'invitation' (two-sided) postcard mailer/ (one-sided) electronic version
- The symposium program book cover
- Symposium event signage