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PEAK BLUETOOTH SPEAKER
INTEGRATED PRODUCT DESIGN TRADE SHOW


Team Project
University of Michigan
Ann Arbor MI
PENNY STAMPS School of Art & Design

Tauber Institute for Global Operations

Roles
Design Researcher, Lead Industrial Designer, Content Designer, Video Production/Editing, Creative Direction

Deliverables
Digital | logo design, branding, design assets
Print | posters, signage
Product |
form models, low/high fidelity prototypes, functional prototype Bluetooth speaker

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CHALLENGE

Design an accessory for a portable electronic device that would create value for college students in the U.S (one of the fastest growing markets).
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SOLUTION

Create a multi-directional and portable Bluetooth speaker reflecting the lifestyle of U.S. college students.

PEAK from Nehal Molasaria on Vimeo.

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Compact ergonomic design creates greater portability by fitting into jacket pocket and purses
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PROTOTYPE/MODEL BUILD PROCESS

Research & Experimentation
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CAD modeling
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Test fitting PEAK speaker shell Top and Bottom with components
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Electronic component architecture connections and layout
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Black form : 3D Print
White form : Vacuum/Thermoform
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Final Form Testing Fitting and Finishing
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DIGITAL CONTENT

Digital asset development (photos, video, and branding for web & print)
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BRAND & LOGO DEVELOPMENT

Team generated logos - External input indicated the design I created for further logo development
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COLOR PALETTE
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TYPOGRAPHY
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