PEAK BLUETOOTH SPEAKER
INTEGRATED PRODUCT DESIGN TRADE SHOW

Team Project
University of Michigan
Ann Arbor MI
PENNY STAMPS School of Art & Design
Tauber Institute for Global Operations

Roles
Design Researcher, Lead Industrial Designer, Content Designer, Video Production/Editing, Creative Direction

Deliverables
Digital | logo design, branding, design assets
Print | posters, signage
Product | form models, low/high fidelity prototypes, functional prototype Bluetooth speaker

CHALLENGE

Design an accessory for a portable electronic device that would create value for college students in the U.S (one of the fastest growing markets).

SOLUTION

Create a multi-directional and portable Bluetooth speaker reflecting the lifestyle of U.S. college students.
Compact ergonomic design creates greater portability by fitting into jacket pocket and purses

PROTOTYPE/MODEL BUILD PROCESS

Research & Experimentation
CAD modeling
Test fitting PEAK speaker shell Top and Bottom with components
Electronic component architecture connections and layout
Black form : 3D Print
White form : Vacuum/Thermoform
Final Form Testing Fitting and Finishing

DIGITAL CONTENT

Digital asset development (photos, video, and branding for web & print)

BRAND & LOGO DEVELOPMENT

Team generated logos - External input indicated the design I created for further logo development
COLOR PALETTE
TYPOGRAPHY