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2016-2017 MPLANNER
OFFICIAL UNIVERSITY OF MICHIGAN ACADEMIC PLANNER

Client
The Office of New Student Programs (ONSP)
University of Michigan
Ann Arbor MI


Design Competition: First Place & Honorarium

Roles

Lead Cover Designer

Deliverables
Digital | design assets
Print | book cover design

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CHALLENGE

Create the cover design for the University of Michigan 2016 - 2017 Academic 'M-Planner'. 

Competition criteria:
  • Designs must include front cover (interior and exterior) and back cover (exterior only)
  • Designs must be 7" x 9"
  • Designs may use 2,3, or full colors
  • Entries must be received by deadline
  • Designs cannot be returned
  • Designs need to meet printer & University specs
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SOLUTION

  • Designed a trio of layouts and compositions to reduce tweaks needed for final design and meet University branding specs. 
  • Submission captured the 'Cube' in slightly distorted and distinct viewpoints which resonated on public display and through judging process. 
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PROCESS

Achieved intent by evoking the idea of movement from still photographs of the symbolic cube spinning tradition.
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