UNIVERSITY OF MICHIGAN

2016-2017 OFFICIAL ACADEMIC PLANNER COVER DESIGN

project OVERVIEW
PRINT COVER  DESIGN

Design Competition
*FIRST PLACE WINNER*

The Office of New Student Programs (ONSP)
University of Michigan
Ann Arbor, MI

Roles
Art Direction
Lead Designer

Application Deliverables
DIGITAL/PRINT
Front cover (interior and exterior) and back cover (exterior only)

Designs meet printer and university specs.

CHALLENGE

HOW MIGHT I create a sense of visual movement with a still image while using the same image differently three times.
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Photographer Kcarlone, "Alamo Sculpture in at the University of Michigan- Ann Arbor", 2016, via https://commons.wikimedia.org

SOLUTION

I captured the iconic "cube" in three vantage points and created energy through angular distortions, bringing the still images to life.
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Final Product

CONCEPT DEVELOPMENT

RESEARCH
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"Campus legend says the president of the University gives the Cube a ceremonial push each morning to get the University under way."
https://news.umich.edu/the-cube-in-a/
Inspiration / insights
  • I decided on The "Cube" because it connects most of the University through experience and almost every student has spun it.
  • I noticed winning designs of the previous years highlighted existing architectural features at the University, so I leveraged that observation in my design.
  • It is the only large scale, public artwork that is easily accessible, interactive, and in a high traffic area that most eyes and hands have touched.
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Printer Ready Design

PROJECTS

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BRANDING
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NEWSLETTER | EDITORIAL SPREAD
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GRAPHIC DESIGN | PRINT
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GRAPHIC DESIGN | DIGITAL & PRINT
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BRANDING
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BRANDING
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VIDEO | PROMO
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VIDEO | PSA
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VIDEO | PSA ANIMATION