2016-2017 MPLANNER
OFFICIAL UNIVERSITY OF MICHIGAN ACADEMIC PLANNER

Client
The Office of New Student Programs (ONSP)
University of Michigan
Ann Arbor MI

Design Competition: First Place & Honorarium

Roles
Lead Cover Designer

Deliverables
Digital | design assets
Print | book cover design

CHALLENGE

Create the cover design for the University of Michigan 2016 - 2017 Academic 'M-Planner'. 

Competition criteria:
  • Designs must include front cover (interior and exterior) and back cover (exterior only)
  • Designs must be 7" x 9"
  • Designs may use 2,3, or full colors
  • Entries must be received by deadline
  • Designs cannot be returned
  • Designs need to meet printer & University specs

SOLUTION

  • Designed a trio of layouts and compositions to reduce tweaks needed for final design and meet University branding specs. 
  • Submission captured the 'Cube' in slightly distorted and distinct viewpoints which resonated on public display and through judging process. 

PROCESS

Achieved intent by evoking the idea of movement from still photographs of the symbolic cube spinning tradition.