PROMO VIDEO (CONCEPT)
UNIVERSITY OF MICHIGAN ATHLETICS

Personal Project
University of Michigan
Ann Arbor MI
Michigan Gymnastics Program

Roles
Lead Designer, Creative Direction, Videographer, Editor, Animator

Deliverables
Digital | video (web)

CHALLENGE

Bring a scene to life combining 3D and 2D elements (timing between 30 - 60 seconds)

SOLUTION

Highlighted parts of University of Michigan gymnast routine in 3 transitions emphasizing on-brand colors, text, and motion graphics.
Three video clips transition using commonly applied University colors: Maize, Blue, White. 
Evoking 2D elements equally active as the gymnast.
Concept Intent
Create an engaging visual to increase greater interest from the community in considering attending additional U-M Athletic programs by giving a glimpse of what they might witness attending an event.