MICHIGAN FORESTRY (CONCEPT)
PUBLIC SERVICE ANNOUNCEMENT

Personal Project
Michigan Department of Natural Resources (DNR)
Lansing MI

Roles
Lead Designer, Art Direction, Animator, Narrator, Illustrator, Copy Editor

Deliverables
Digital | animated video (web)

CHALLENGE

Use one of the elements to create a one minute animation.

SOLUTION

  • Implemented 'earth' (trees and forestry) as primary inspiration. 
  • Created retro- feeling PSA using existing language found on Michigan DNR website.
  • Developed animation and story-line for final 2.5D composite.