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PECKHAM ANNUAL CAR AND BIKE SHOW

pROJECT OVERVIEW
,LOGO & BRANDING

Client
Peckham Inc
Veteran Services Coordinator
Lansing, MI


Roles
Art Direction
Lead Designer
Design Consultant


Application Deliverables
DIGITAL
branding and promotional assets, video, photography
PRINT
engraved promotional material and apparel

CHALLENGE

HOW MIGHT I create a visual logo that captures the classic muscle car aesthetic and can be used every year; to include branding for multiple materials and assets.
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SOLUTION

I created a logo that captures the essence of the muscle car - "the engine" staged behind a badge that pays homage to the era when grille badges were integral to the American auto.
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Branding increased event awareness and participation through word of mouth to veterans and motor enthusiasts.
Auto Show Merchandise: Military Style Dog Tag / Bottle Opener / Challenge Coin
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REFINEMENT PROCESS

COLOR PALETTE
Colors needed to utilize a grayscale palette to keep client cost down as well as work seamlessly for various applications.
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TYPOGRAPHY
The type selection reflects muscle car styling which also lends itself to the badge design.
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EVENT PHOTOGRAPHY

PROFILE SHOTS
CREATIVE SHOTS
CANDID SHOTS
ENGINES

PROJECTS

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BRANDING
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NEWSLETTER | EDITORIAL SPREAD
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GRAPHIC DESIGN | PRINT
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GRAPHIC DESIGN | DIGITAL & PRINT
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BRANDING
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BRANDING

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VIDEO | PROMO
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VIDEO | PSA
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VIDEO | PSA ANIMATION
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