PECKHAM ANNUAL CAR AND BIKE SHOW
pROJECT OVERVIEW
,LOGO & BRANDING
Client
Peckham Inc
Veteran Services Coordinator
Lansing, MI
Roles
Art Direction
Lead Designer
Design Consultant
Application Deliverables
DIGITAL
branding and promotional assets, video, photography
PRINT
engraved promotional material and apparel
Client
Peckham Inc
Veteran Services Coordinator
Lansing, MI
Roles
Art Direction
Lead Designer
Design Consultant
Application Deliverables
DIGITAL
branding and promotional assets, video, photography
engraved promotional material and apparel
CHALLENGE
HOW MIGHT I create a visual logo that captures the classic muscle car aesthetic and can be used every year; to include branding for multiple materials and assets.
SOLUTION
I created a logo that captures the essence of the muscle car - "the engine" staged behind a badge that pays homage to the era when grille badges were integral to the American auto.
EVENT PHOTOGRAPHY
PROFILE SHOTS
CREATIVE SHOTS
CANDID SHOTS
ENGINES