PECKHAM ANNUAL CAR AND BIKE SHOW

pROJECT OVERVIEW

,LOGO & BRANDING

Client
Peckham Inc
Veteran Services Coordinator
Lansing, MI

Roles
Art Direction
Lead Designer
Design Consultant

Application Deliverables
DIGITAL
branding and promotional assets, video, photography
PRINT
engraved promotional material and apparel

CHALLENGE

HOW MIGHT I create a visual logo that captures the classic muscle car aesthetic and can be used every year; to include branding for multiple materials and assets.

SOLUTION

I created a logo that captures the essence of the muscle car - "the engine" staged behind a badge that pays homage to the era when grille badges were integral to the American auto.

Branding increased event awareness and participation through word of mouth to veterans and motor enthusiasts.

Auto Show Merchandise: Military Style Dog Tag / Bottle Opener / Challenge Coin

REFINEMENT PROCESS

COLOR PALETTE

Colors needed to utilize a grayscale palette to keep client cost down as well as work seamlessly for various applications.

TYPOGRAPHY

The type selection reflects muscle car styling which also lends itself to the badge design.

EVENT PHOTOGRAPHY

PROFILE SHOTS

CREATIVE SHOTS

CANDID SHOTS

ENGINES

PROJECTS

BRANDING

NEWSLETTER | EDITORIAL SPREAD

GRAPHIC DESIGN | PRINT

GRAPHIC DESIGN | DIGITAL & PRINT

BRANDING

BRANDING

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VIDEO | PROMO

VIDEO | PSA

VIDEO | PSA ANIMATION