2020 PECKHAM MEe INITIATIVE
LOGO 

Client
Peckham Inc
Lansing, MI
Peckham MEe Team

Roles
Lead Designer, Art Direction, Design Consultant

Deliverables
Digital | email, web, video, newsletter, presentation assets
Print | newsletter, postcard

CHALLENGE

Logo creation to compliment the recent overhaul of the company branding for internal 2020 initiative/campaign. 

SOLUTION

Created a resonant, on-brand and cohesive visual logo, wordmark, icon, and small logo/style guide document.
The logo reflected the new corporate aesthetics, visual language, style and brand elements.

R&D PROCESS

  • Internalized the new Peckham branding guide, integrated an abstract version of their public sculpture, and learned more about the MEe program through conversations. 
  • Referenced similar geometric elements, angles, bold lines and color. 
  • Extracted keywords for visual connection to stakeholder input.
  • Experimented with shapes and orientations to enable loose interpretation for the logo but still communicate the broader elements of the MEe Program and public sculpture.  
  • Researched existing visual landscape after determining a design aesthetic direction (*no issues with original concept)
EARLY NOTES & SKETCHES
EARLY CONCEPT IDEATIONS
EARLY CONCEPT
ITERATION/DEVELOPMENT
STYLE/LOGO GUIDE SAMPLE PAGES