WES CHASE PORTFOLIO
  • HOME
  • ABOUT
  • CONTACT
Picture

2020 PECKHAM MEe INITIATIVE

pROJECT OVERVIEW
LOGO & BRANDING

Client
Peckham Inc
Public Relations & Branding Director
Lansing, MI


Roles
Art Direction
Lead Designer
Design Consultant


Application Deliverables
DIGITAL
presentation assets, email, web, video, newsletter
PRINT
newsletter, postcard

CHALLENGE

HOW MIGHT I create a visual logo that compliments the new branding
while balancing old elements and added inputs.
Picture

SOLUTION

I created a resonant, on-brand and cohesive visual logo
which reflected the new corporate aesthetics, visual language, style and brand elements.

Primary Logo
Picture
(Full Color)
Picture
(Grayscale)
Secondary Logo
Picture
(Full Color)
Picture
(Grayscale)
I generated a complimentary appendix/style guide
with examples for digital/print applications and reference.

Picture
Picture

Picture
Picture

Picture

R&D PROCESS

INTERNALIZE
  • I reviewed the new Peckham branding guide to comprehend their design changes
  • I learned more about the MEe Program through client meetings to understand the culture
EXTRACT
  • I collected keywords and attributes that describe what the logo should embody from multiple meetings.
  • I gathered visual connections based on various stakeholder inputs.
Picture
MEETING NOTES
IDENTIFY
  • I established overlapping elements (geometric, angles, bold lines, color).
  • I detected a cohesive visual theme to cohesively thread multiple design elements.
Picture
Picture
EXPERIMENT & IDEATION
  • I explored shapes, orientations and patterns to enable loose interpretation of the logo while still incorporating elements referenced from the public sculpture and previous MEe Program design elements.
Picture
Picture
Picture
RESEARCH
  • I reviewed the current design landscape to ensure no conflicting logos existed (*No overlapping design concepts found).







REFINEMENT PROCESS

CONCEPT REFINEMENT
Some concepts were too visually abstract or created other visual challenges.
Picture
Picture
LOGO REFINEMENT
Some concepts were too visually abstract or created other visual challenges.
Picture
Picture
WORDMARK REFINEMENT
Determining letter weight and text styling combinations to compliment the logo.
Picture

PROJECTS

Picture
BRANDING
Picture
NEWSLETTER | EDITORIAL SPREAD
Picture
GRAPHIC DESIGN | PRINT
Picture
GRAPHIC DESIGN | DIGITAL & PRINT
Picture
BRANDING
Picture
BRANDING

Picture
VIDEO | PROMO
Picture
VIDEO | PSA
Picture
VIDEO | PSA ANIMATION
  • HOME
  • ABOUT
  • CONTACT