2020 PECKHAM MEe INITIATIVE
pROJECT OVERVIEW
LOGO & BRANDING
Client
Peckham Inc
Public Relations & Branding Director
Lansing, MI
Roles
Art Direction
Lead Designer
Design Consultant
Application Deliverables
DIGITAL
presentation assets, email, web, video, newsletter
PRINT
newsletter, postcard
Client
Peckham Inc
Public Relations & Branding Director
Lansing, MI
Roles
Art Direction
Lead Designer
Design Consultant
Application Deliverables
DIGITAL
presentation assets, email, web, video, newsletter
newsletter, postcard
CHALLENGE
HOW MIGHT I create a visual logo that compliments the new branding
while balancing old elements and added inputs.
while balancing old elements and added inputs.
SOLUTION
I created a resonant, on-brand and cohesive visual logo
which reflected the new corporate aesthetics, visual language, style and brand elements.
which reflected the new corporate aesthetics, visual language, style and brand elements.
I generated a complimentary appendix/style guide
with examples for digital/print applications and reference.
with examples for digital/print applications and reference.
R&D PROCESS
INTERNALIZE
- I reviewed the new Peckham branding guide to comprehend their design changes
- I learned more about the MEe Program through client meetings to understand the culture
EXTRACT
IDENTIFY
EXPERIMENT & IDEATION
RESEARCH
- I reviewed the current design landscape to ensure no conflicting logos existed (*No overlapping design concepts found).