Creative Direction - Graphic Design
Logo Branding for Digital/Print/Merchandise
HOW DO I CREATE A LOGO WHICH EFFECTIVELY COMMUNICATES THE PRODUCT WHILE CONNECTING WITH THE CONSUMER?
Create a multi-directional and portable Bluetooth speaker reflecting the lifestyle of U.S. college students.
Compact ergonomic design creates
by fitting into jacket pocket and purses
PROTOTYPE/MODEL BUILD PROCESS
Research & Experimentation
Test fitting PEAK speaker shell Top and Bottom with components
Electronic component architecture connections and layout
Black form : 3D Print
White form : Vacuum/
Final Form Testing Fitting and Finishing
Digital asset development (photos, video, and branding for web & print)
BRAND & LOGO DEVELOPMENT
Team generated logos - External input indicated the design I created for further logo development