PEAK
BLUETOOTH SPEAKER
Roles  |  Creative Direction - Graphic Design
Deliverables  |  Logo Branding for Digital/Print/Merchandise

HOW DO I CREATE A LOGO WHICH EFFECTIVELY COMMUNICATES THE PRODUCT WHILE CONNECTING WITH THE CONSUMER?

SOLUTION

Create a multi-directional and portable Bluetooth speaker reflecting the lifestyle of U.S. college students.
Compact ergonomic design creates greater portability by fitting into jacket pocket and purses

PROTOTYPE/MODEL BUILD PROCESS

Research & Experimentation
CAD modeling
Test fitting PEAK speaker shell Top and Bottom with components
Electronic component architecture connections and layout
Black form : 3D Print
White form : Vacuum/Thermoform
Final Form Testing Fitting and Finishing

DIGITAL CONTENT

Digital asset development (photos, video, and branding for web & print)

BRAND & LOGO DEVELOPMENT

Team generated logos - External input indicated the design I created for further logo development
COLOR PALETTE
TYPOGRAPHY