WES CHASE PORTFOLIO
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PEAK
BLUETOOTH SPEAKER
Roles 
| 
Creative Direction - Graphic Design
Deliverables  |  Logo Branding for Digital/Print/Merchandise

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HOW DO I CREATE A LOGO WHICH EFFECTIVELY COMMUNICATES THE PRODUCT WHILE CONNECTING WITH THE CONSUMER?
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SOLUTION

Create a multi-directional and portable Bluetooth speaker reflecting the lifestyle of U.S. college students.

PEAK from Nehal Molasaria on Vimeo.

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Compact ergonomic design creates greater portability by fitting into jacket pocket and purses
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PROTOTYPE/MODEL BUILD PROCESS

Research & Experimentation
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CAD modeling
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Test fitting PEAK speaker shell Top and Bottom with components
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Electronic component architecture connections and layout
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Black form : 3D Print
White form : Vacuum/Thermoform
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Final Form Testing Fitting and Finishing
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DIGITAL CONTENT

Digital asset development (photos, video, and branding for web & print)
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BRAND & LOGO DEVELOPMENT

Team generated logos - External input indicated the design I created for further logo development
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COLOR PALETTE
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TYPOGRAPHY
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