2020 PATRIOT'S PLEDGE CAMPAIGN
pROJECT OVERVIEW
NEWSLETTER - EDITORIAL SPREAD - CAMPAIGN - INFOGRAPHIC
Client
Fisher House Michigan
Executive Director
Ann Arbor, MI
Roles
Art Direction
Lead Designer
Design Consultant
Application Deliverables
DIGITAL & PRINT
press ready assets for newsletter mailer
Client
Fisher House Michigan
Executive Director
Ann Arbor, MI
Roles
Art Direction
Lead Designer
Design Consultant
Application Deliverables
DIGITAL & PRINT
press ready assets for newsletter mailer
CHALLENGE
HOW MIGHT I visually tell one family's story to help foster a sense of community
and encourage contribution to the foundation's campaign.
and encourage contribution to the foundation's campaign.
SOLUTION
I highlighted aspects of this family's personal journey to support the overall story and "Vintage/Americana" aesthetic.
Additionally, I created a set of visual infographics to quickly and clearly communicate the current impact of donations and help convey the importance of the campaign.
Additionally, I created a set of visual infographics to quickly and clearly communicate the current impact of donations and help convey the importance of the campaign.
EDITORIAL SPREAD
The "Americana" and "Vintage" style of composition was key to connecting with the intended audiences.
INFOGRAPHIC | CAMPAIGN
PROJECTS
BRANDING
|
NEWSLETTER | EDITORIAL SPREAD
|
GRAPHIC DESIGN | PRINT
|
GRAPHIC DESIGN | DIGITAL & PRINT
|
BRANDING
|
BRANDING
|
VIDEO | PROMO
|
VIDEO | PSA
|
VIDEO | PSA ANIMATION
|