pROJECT OVERVIEW
NEWSLETTER - EDITORIAL SPREAD - CAMPAIGN - INFOGRAPHIC
Client
Fisher House Michigan
Executive Director
Ann Arbor, MI
Roles
Art Direction
Lead Designer
Design Consultant
Application Deliverables
DIGITAL & PRINT
press ready assets for newsletter mailer
Client
Fisher House Michigan
Executive Director
Ann Arbor, MI
Roles
Art Direction
Lead Designer
Design Consultant
Application Deliverables
DIGITAL & PRINT
press ready assets for newsletter mailer
CHALLENGE
HOW MIGHT I visually tell one family's story to help foster a sense of community
and encourage contribution to the foundation's campaign.
and encourage contribution to the foundation's campaign.
SOLUTION
I highlighted aspects of this family's personal journey to support the overall story and "Vintage/Americana" aesthetic.
Additionally, I created a set of visual infographics to quickly and clearly communicate the current impact of donations and help convey the importance of the campaign.
Additionally, I created a set of visual infographics to quickly and clearly communicate the current impact of donations and help convey the importance of the campaign.