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2020 PATRIOT'S PLEDGE CAMPAIGN

pROJECT OVERVIEW
NEWSLETTER - EDITORIAL SPREAD - CAMPAIGN - INFOGRAPHIC

Client
Fisher House Michigan
Executive Director
Ann Arbor, MI


Roles
Art Direction
Lead Designer
Design Consultant


Application Deliverables
DIGITAL & PRINT
press ready assets for newsletter mailer

CHALLENGE

HOW MIGHT I visually tell one family's story to help foster a sense of community
and encourage contribution to the foundation's campaign.

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SOLUTION

I highlighted aspects of this family's personal journey to support the overall story and "Vintage/Americana" aesthetic.

Additionally, I created a set of visual infographics to quickly and clearly communicate the current impact of donations and help convey the importance of the campaign.

EDITORIAL SPREAD
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The "Americana" and "Vintage" style of composition was key to connecting with the intended audiences.
INFOGRAPHIC | CAMPAIGN
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PROJECTS

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BRANDING
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NEWSLETTER | EDITORIAL SPREAD
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GRAPHIC DESIGN | PRINT
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GRAPHIC DESIGN | DIGITAL & PRINT
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BRANDING
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BRANDING

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VIDEO | PROMO
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VIDEO | PSA
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VIDEO | PSA ANIMATION
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