RESEARCH
- Analyze Global to Local Variables of urban/city bike use
- Gather historical functionality, current bike Trends and other bike related data to inform design intervention and needs
INSIGHTS
- Various obstacles in Cyclist-Motorist environmental communication chain
- 2030 Local travel consists of short trips (<7 miles)
- Manufacturability is possible,however, current socioeconomic barriers + social attitudes + stigmas = current barrier adoption for majority Michigan
- Autos still viewed a necessity vs bicycle as a luxury/leisure item
- Additional infrastructure & slow development barriers in Michigan